The Difference Evaluation of Light Environment Atmosphere Index and Consumers&#39; Psychological Perception in Jewelry Stores

Ze LIU; Yu-hui ZHANG; Jing LIANG; Zhi-sheng WANG; Nian-yu ZOU; Yu-sheng LIAN

doi:10.3964/j.issn.1000-0593(2022)02-0660-05

Journals >Spectroscopy and Spectral Analysis >Volume 42 >Issue 2 >Page 660 > Article

Spectroscopy and Spectral Analysis
Vol. 42, Issue 2, 660 (2022)

The Difference Evaluation of Light Environment Atmosphere Index and Consumers' Psychological Perception in Jewelry Stores

Ze LIU^1,1;, Yu-hui ZHANG^1,1;, Jing LIANG^{1,1; *;}, Zhi-sheng WANG^1,1;..., Nian-yu ZOU^1,1; and Yu-sheng LIAN^2,2;|Show fewer author(s)

Author Affiliations

¹1. School of Information Science and Engineering, Dalian Polytechnic University, Dalian 116034, China

²2. School of Printing and Packaging Engineering, Beijing Institute of Graphic Communication, Beijing 102600, China

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DOI: 10.3964/j.issn.1000-0593(2022)02-0660-05 Cite this Article

Ze LIU, Yu-hui ZHANG, Jing LIANG, Zhi-sheng WANG, Nian-yu ZOU, Yu-sheng LIAN. The Difference Evaluation of Light Environment Atmosphere Index and Consumers' Psychological Perception in Jewelry Stores[J]. Spectroscopy and Spectral Analysis, 2022, 42(2): 660 Copy Citation Text

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Fig. 1. Survey of consumers before the experiment

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Fig. 2. The layout of the experimental space and an example of jewelry display

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Fig. 3. Relative spectral energy distribution of four light environments

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Fig. 4. The effect of color temperature on basic dimensions

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程度	非常难受的	难受的	比较难受的	比较舒适的	舒适的	非常舒适的
分值	-3	-2	-1	1	2	3

Table 1. Subjective questionnaire scoring standard

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照明条件	Cronbach's Alpha
色温3 000 K	0.797
色温4 000 K	0.866
色温5 000 K	0.857
色温6 000 K	0.845

Table 2. Stability of atmosphere perception data

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量词	因子
量词	因子1	因子2	因子3	因子4
疏离的-有融入感的	0.738	-0.091	0.038	0.128
敌意的-友好的	0.725	0.168	0.102	0.047
恐惧的-亲近的	0.723	0.002	0.309	0.075
凄凉的-喜气洋洋的	0.691	0.003	0.156	-0.393
不安的-心安的	0.649	0.084	0.168	0.294
难受的-舒适的	0.647	0.327	0.299	-0.037
凉爽的-温暖的	0.620	-0.452	-0.355	-0.286
刺眼的-柔和的	0.491	-0.415	0.342	0.231
紧张的-放松的	0.471	0.170	0.431	0.200
昏暗的-明亮的	-0.079	0.814	0.042	0.101
令人萎靡的-令人兴奋的	0.005	0.771	0.071	-0.056
昏昏欲睡的-令人清醒的	-0.317	0.720	0.305	0.102
压抑的-活跃的	0.219	0.666	0.175	0.148
令人沮丧的-令人高兴的	0.490	0.615	-0.100	0.067
心情沉闷的-心情轻快的	0.260	0.586	0.314	-0.029
难看的-漂亮的	0.272	0.200	0.788	0.088
乏味的-有趣的	0.213	0.424	0.543	-0.360
不均匀的-均匀的	0.203	0.152	0.071	0.829

Table 3. Principal component analysis of 18 pairs of quantifiers

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	F'	显著性
因子1(融入感)	5.614	0.001
因子2(活泼性)	12.404	0.000
因子3(美观度)	0.657	0.580
因子4(均匀性)	1.926	0.129

Table 4. The significance of color temperature to atmosphere perception

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	因子1(融入感)		因子2(活泼性)		因子3(美观度)		因子4(均匀性)
	r	显著性	r	显著性	r	显著性	r	显著性
凉爽的-温暖的	0.620	0.000	-0.452	0.000	-0.355	0.000	-0.286	0.002
不均匀的-均匀的	0.203	0.026	0.152	0.097	0.071	0.441	0.829	0.000
昏暗的-明亮的	-0.079	0.389	0.814	0.000	0.042	0.647	0.101	0.272

Table 5. Pearson's correlation between quantifiers of illumination performance and four factors

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