Thermal problem becomes more prominent in the highly-pumped laser gain mediums, for which, the forced convective heat transfer with the advantages of reliability and durability is widely used. However, a flow direction induced temperature gradient always appears within the laser operating substance during the convective heat transfer. Subsequently, it is significantly responsible for the detrimental thermal stress which mainly cause the wave front distortion. Herein, considering the idea of temperature matching between flow field and the operating substance, a cooling configuration for double face pumped slab crystal based on longitudinal forced convective heat transfer was presented, which showed a more efficient cooling and achieved a most homogeneous temperature distribution within the crystal. The influences of flow rate, state of flow field and surface roughness were systematically studied that a fully developed flow state, higher flow rate and rougher surface lead to an improvement in cooling capability. In the simulation with 30 L/min flow rate, the calculated convective heat transfer coefficient was as high as 10⁴ W·m^-2·K^-1, and even higher when a more coarse surface was implemented. Furthermore, a module based on the configuration was fabricated and the experimental results agree well with the simulation, which shows a good temperature distribution and very weak thermal lensing is achieved.