A new kind of imitation of turquoise named “Violet” and “White buffalo” which is a type of associated mineral of turquoise have appeared on the market recently and are becoming increasingly popular. Conventional instruments, X-ray fluorescence spectrometer, Infrared spectrometer, X-ray powder diffraction, Scanning electronic microscope, UV-Vis have been employed to discuss the gemmological characteristics of this kind of imitation of turquoise in this paper, to study their chemical composition, mineral composition, microstructure, spectral characteristics and color emerging mechanism. The X-ray fluorescence spectrum shows that the chemical composition of the sample is complicated. The basic elements of different-colour samples are basically identical which contains of Ca, Al, P, Cu, Si, K, Fe, Ba. It can be deduced from the intensity of infrared absorption bend that the major anion group of this kind of imitation of tuequoise is PO3-4. The analysis for X-ray powder diffraction data indicated that the major mineral of the sample is crandallite and woodhouseite. Meanwhile, the scanning electron microscopy showed that the structure of the dense sample is determined by numerous of scaly, leaf-shaped and irregular granular aggregates. With the study of absorption spectrum, the conclusion is drawn that Fe3+ electronic transitions are the main factor for coloring of the sample and color varies with the content of Fe3+.